Understanding The IT Analyst Landscape              Add to shopping cart
March 2008, 13 pages, $595                                                                or order offline

  • New data shows strengths and weaknesses of key analyst firms
  • Key industry metrics demonstrate ROI
  • Vital reading for Marketing or AR professionals interacting with analysts.
  • EXECUTIVE SUMMARY                               ATA research

    Understanding the dynamics of the analyst industry is vital for any technology focussed company as IT analysts influence every aspect of technology buying and decision making. Today, analyst advice is valued at over $5 billion and 80% of Fortune 1000 companies use their services. However, the IT research and advisory industry is undergoing fundamental change.

    This report provides the data you need to boost your companies visibility. By understanding how the key analyst firms are positioned and the trends that are shaping this industry it is possible to better promote technology products and connect to customers.

    ATA surveyed end-users of analyst research at firms such as Gartner, Forrester and IDC and studied the technology areas they focussed on. This report includes full breakdowns for the following firms: Aberdeen Group, AMR Research, Forrester Research, Gartner Inc, IDC, Jupiter Research, Ovum and Yankee Group. For more details please download abstract

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    Table of Contents

    TRANSFORMATION IN ANALYST INFLUENCE

  • IT research and advisory industry overview
  • Drivers Of Change
  • ICT maturity
  • Convergence
  • THE ANALYST LANDSCAPE

  • The strength of brand
  • Analyst firms strengths and weaknesses
  • Analyst Firms By Topic Area
  • List of Figures
    Figure 1 The Individual Analyst vs Company Brand
    Strengths And Weaknesses
    Figure 2.1 Aberdeen Group
    Figure 2.2 AMR Research
    Figure 2.3 Forrester
    Figure 2.4 Gartner
    Figure 2.5 IDC
    Figure 2.6 Jupiter
    Figure 2.7 Ovum
    Figure 2.8 Yankee Group

  • Additional Material
  • Contact Details
  • Methodology